About me

About me

Hi, I’m Anshima 👋

I design like I’m making chai: layer after layer, a sprinkle of surprise, a dash of drama, and always, extra ginger. My portfolio is a playground where Rani Pink meets playful cartoon doodles and every project gets its own diorama. If you spot paisleys, washi tape, or a cow somewhere, that’s intentional.

Design isn’t a silent movie - it should shout😮, giggle🤭, and sometimes, just dance on the edge of chaos. I love stacking textured papers, scribbling ‘aha!’🤓 moments into margin notes, and making sure UI buttons thump with the spirit of a crowded Indian street. My official stance: maximalism is joy, and there’s always room for more stickers.


Let’s get colorful and a little loud

Hi, I’m Anshima 👋

I design like I’m making chai: layer after layer, a sprinkle of surprise, a dash of drama, and always, extra ginger. My portfolio is a playground where Rani Pink meets playful cartoon doodles and every project gets its own diorama. If you spot paisleys, washi tape, or a cow somewhere, that’s intentional.

Design isn’t a silent movie - it should shout😮, giggle🤭, and sometimes, just dance on the edge of chaos. I love stacking textured papers, scribbling ‘aha!’🤓 moments into margin notes, and making sure UI buttons thump with the spirit of a crowded Indian street. My official stance: maximalism is joy, and there’s always room for more stickers.


Let’s get colorful and a little loud

Hi, I’m Anshima 👋

I design like I’m making chai: layer after layer, a sprinkle of surprise, a dash of drama, and always, extra ginger. My portfolio is a playground where Rani Pink meets playful cartoon doodles and every project gets its own diorama. If you spot paisleys, washi tape, or a cow somewhere, that’s intentional.

Design isn’t a silent movie - it should shout😮, giggle🤭, and sometimes, just dance on the edge of chaos. I love stacking textured papers, scribbling ‘aha!’🤓 moments into margin notes, and making sure UI buttons thump with the spirit of a crowded Indian street. My official stance: maximalism is joy, and there’s always room for more stickers.


Let’s get colorful and a little loud

Education

Education

KIET GROUP OF INSTITUTIONS, GHAZIABAD, INDIA

2021 – 2023

Masters in Computer Applications

INTEGRAL UNIVERSITY, LUCKNOW, INDIA

2017 – 2020

Bachelors of Computer Applications

Experience

Experience

Westbridge Software, Kolkata

Oct 2025 - Dec 2025

Product Designer

  1. Designed end-to-end UX and UI for SYLQ, a D2C saree discovery app, focusing on age-based personalization and onboarding.

  2. Improved product discovery and trust by optimizing onboarding and recommendation flows.

  1. Designed end-to-end UX and UI for SYLQ, a D2C saree discovery app, focusing on age-based personalization and onboarding.

  2. Improved product discovery and trust by optimizing onboarding and recommendation flows.

  1. Designed end-to-end UX and UI for SYLQ, a D2C saree discovery app, focusing on age-based personalization and onboarding.

  2. Improved product discovery and trust by optimizing onboarding and recommendation flows.

3i Consulting Private Limited, Noida

June 2025 – August 2025

Product Designer

  1. Spearheaded design for FarmerPay mobile app and website, enabling digital access to loans, insurance, and government schemes for 500 million rural users (DPI-powered fintech)

  2. Fostered daily alignment with engineering for rapid, iterative release and took responsibilities of product

    management.

  1. Spearheaded design for FarmerPay mobile app and website, enabling digital access to loans, insurance, and government schemes for 500 million rural users (DPI-powered fintech)

  2. Fostered daily alignment with engineering for rapid, iterative release and took responsibilities of product

    management.

Formulo Medtech Private Limited, Agra

March 2024 - April 2025

Product Management and UI/UX Designer

  1. Partnered with the founder to define product roadmap and prioritize features for both patient and doctor dashboards.

  2. Revamped D2C medtech platform, increasing lead generation by 20% post-launch.

  1. Partnered with the founder to define product roadmap and prioritize features for both patient and doctor dashboards.

  2. Revamped D2C medtech platform, increasing lead generation by 20% post-launch.

Magnum Constructions, Bengaluru

June 2022 - Dec 2023

Graphics and UI Designer

Graphics and UI Designer

  1. Enhanced online brand visibility through fresh content strategy, growing audience reach by 15%.

  2. Improved brand UI, social media language and enhancing product/marketing consistency.

  1. Enhanced online brand visibility through fresh content strategy, growing audience reach by 15%.

  2. Improved brand UI, social media language and enhancing product/marketing consistency.

Rigi, Bengaluru

Sep 2021 - Jan 2022

Content and Graphics Intern

  1. Designed social media campaigns that increased post engagement by 18%.

  2. Researched content for daily social media strategy for collaboration.

  1. Designed social media campaigns that increased post engagement by 18%.

  2. Researched content for daily social media strategy for collaboration.

CareerBricks Learning Solutions, Gurugram
CareerBricks Learning Solutions, Gurugram

July 2021 - August 2022

Graphics and Multimedia Intern

  1. Designed social media campaigns and graphics for various social media platforms.

  2. Learned how to use CRM for daily task management.

  1. Designed social media campaigns and graphics for various social media platforms.

  2. Learned how to use CRM for daily task management.

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