Case Study
Farmerpay

UX research is conducted to deeply understand users’ needs, behaviors, and pain points, enabling designers to create products that truly solve real problems. It helps reduce risks and costly redesigns by informing data-driven decisions that improve user satisfaction and business outcomes.

User Flow

This is a role-based user flow that maps the end-to-end journey for Farmers and Agents, starting from language selection and authentication. After role selection, users access tailored features such as AI advisory, UPI transactions, QR scanning, and profile management based on their responsibilities. The flow ensures clear task navigation while supporting different user needs within the same system.

User Personas and Journeys

By humanizing data about the users, personas guide design decisions to create more empathetic, user-centered experiences that truly address the audience’s expectations and solve their problems.

Paper Wireframes

Paper wireframing is a quick and accessible method in UX design where designers sketch basic layouts and screen elements on paper. It helps visualize the structure and flow of a product early in the design process without getting distracted by colors or detailed visuals.

Competitive Analysis

It guides user experience improvements by analyzing competitors’ features, user pain points, and industry trends.

Color Palette

The best final accessibility ratio from the provided palette is 23.03 AAA, found in the "Rich Black" neutral color palette for the darkest shade (#040607). This ratio offers exceptional contrast and meets the highest WCAG standards for readability and accessibility.

Typography

Typography ensures that text is clear and accessible by choosing appropriate fonts, sizes, spacing, and contrast, which helps users easily consume and understand content across devices and abilities.