Case Study
Sylq

UX research is conducted to deeply understand users’ needs, behaviors, and pain points, enabling designers to create products that truly solve real problems. It helps reduce risks and costly redesigns by informing data-driven decisions that improve user satisfaction and business outcomes.

User Flow

This user flow illustrates the steps a user takes to browse, authenticate, shop, and complete a purchase within the Sylq app.

User Personas and Journeys

By humanizing data about the users, personas guide design decisions to create more empathetic, user-centered experiences that truly address the audience’s expectations and solve their problems.

Paper Wireframes

Paper wireframing is a quick and accessible method in UX design where designers sketch basic layouts and screen elements on paper. It helps visualize the structure and flow of a product early in the design process without getting distracted by colors or detailed visuals.

Low Fidelity Wireframes

.A low fidelity wireframe is a simple, quick sketch or digital outline showing the basic layout, structure, and core elements of a web page or app interface.

Color Palette

The highest and most accessible contrast ratio from your palette is 21.00 for #000000 on #ffffff

Typography

typography ensures that text is clear and accessible by choosing appropriate fonts, sizes, spacing, and contrast, which helps users easily consume and understand content across devices and abilities.

Deep Research

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