Farmerpay
FarmerPay is a digital platform offering farmers seamless access to credit, insurance, and advisory services through secure workflows. It uses digital public infrastructure (Aadhaar, AgriStack, UPI), AI-driven profiling, and blockchain for transparency.
Product Design
AI
UX
UI
Project Overview
Client: FinFlow, a pre-seed fintech startup
Industry: B2B2C, Fintech
Timeline: 8 weeks till now (2025)
My Role: Lead Product Designer
Onboarding is fully digital, supporting low-literacy users, multiple languages, and assisted modes, integrating with APIs for KYC, land records, and financial data. The system builds comprehensive farmer profiles, calculates a livelihood score, and tailors financial products and advisories accordingly.
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Design Solution
