Farmerpay
FarmerPay is a digital platform offering farmers seamless access to credit, insurance, and advisory services through secure workflows. It uses digital public infrastructure (Aadhaar, AgriStack, UPI), AI-driven profiling, and blockchain for transparency.
Product Design
AI
UX
UI
Project Overview
Client: FinFlow, a pre-seed fintech startup
Industry: B2B2C, Fintech
Timeline: 8 weeks till now (2025)
My Role: Lead Product Designer
Onboarding is fully digital, supporting low-literacy users, multiple languages, and assisted modes, integrating with APIs for KYC, land records, and financial data. The system builds comprehensive farmer profiles, calculates a livelihood score, and tailors financial products and advisories accordingly.
Read Case Study
This image consists of a web section of the landing page where the farmer can click at CTA and go to the app download in the Play Store on their smartphone.
Design Solution
Left to right high-fidelity mockups - This image consists of Screen 1 : Farmer's Profile , Screen 2 : QR Code scanner, Screen 3: UPI Payment Homescreen
Left to right high-fidelity mockups - This image consists of Screen 1 : Video Player, Screen 2 : Notifications/Transaction updates.
This image consists of a web section of the landing page where the farmer can see the steps to understand how to use the feautes then click at CTA and go to the app download in the Play Store on their smartphone.
This screen consists of the agent's home screen, it is more like a phone dashboard where the agent can see their leads, onboarded farmers and many more.